Subject: Blue Cross NC’s More Than a Script Enrollment Invitation

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Hello [Insert Patient Name], my name is [Insert Your Name], and I am a pharmacist contacting you on behalf of your health insurer, Blue Cross and Blue Shield of North Carolina. I’d like to speak with you about a new insurance benefit, with no out of pocket cost, that our pharmacy is offering to help support your health and wellness. If you are interested, you can reply to this text message, and a member of our team will call you soon to discuss.